19 Jun The Top 5 Challenges Canadian Workplaces are Facing
Canadian workplaces are struggling with a handful of issues. Companies are trying to manage recovering from COVID-19, coping with the poor economy, administering suitable virtual platforms etc. All these factors are affecting our society at a great capacity, and it is impacting how employers must conduct their workplace.
Issues Impacting Companies Today
1. Security seems to be a massive issue heading into 2023. There was an enormous amount of data breaches in 2022, and as we begin 2023, it will be a problem on the mind of many employers. As more companies go virtual, it becomes more intriguing to hack into systems because of the increased amount of online data.
To combat this problem, employers can schedule regular audits to analyze any weaknesses in their system, hire a security system for further protection, and train employees on how to detect potential hackers.
2. Businesses will be competing for skilled workers. There has been a trend in the professional world called “war for talent” which suggests that companies have been fighting to acquire the most skilled workers in their industry. However, because of the resignation boom, many employees are not at the “competitive” skill level that is expected. Employers will need to implement professional development and training courses to help their current employees evolve and grow in their position.
3. Gaining new clients and customers. Because of the current inflation, it has become harder to increase companies’ client or customer base. People have less money to purchase products or services, thus it has become difficult for companies to sell or convince people that they can provide a worthwhile service.
Instead of relying on traditional marketing methods, employers should focus on aspects like post-purchase services, building the referral network, increasing simplicity of obtaining the products or services etc. If an employer creates a better overall experience that makes it excessively easy for customers or clients to engage, it will be easier to see the value in paying for those services. Further, if a company focuses more on approaching current or previous clients for client referrals, new clients will be faster to commit to that service because their friends already have in the past.
4. Clients are expecting more from companies. People are asking to not just buy the product or service, but also be captivated by the process and experience of the purchase. They want to connect to what they are buying, whether in-person or virtually. For example, creating a way to personalize online shopping through virtual personal shoppers or stylists.
5. Creating a sustainable company. Customers and clients are expecting companies to deliver a sustainable future. Whether that be using a renewable source of energy or switching to a manufacturer that works with sustainable fabrics and materials, employers are now expected to accept this responsibility. Companies that aren’t preparing to take this step will slowly be recognized as regressive by consumers.
If you are an employer who needs to create new policies or contracts to adapt to these new issues in the workforce, please contact KCY at LAW by filling in an online consultation request or contact us by phone at 905-639-0999 to book your consultation today.